KUNSTSTOFF events provide sponsorship opportunities to companies that want to reach young, Gen-X audiences in the San Francisco bay area. Sponsoring companies gain public exposure among trend-setting consumers born after the baby boomers. These consumers are "urban modernists", 25 to 34 year-olds who enjoy live music, original art, and individualistic forms of expression. They also tend to be heavy Internet users. "Urban modernists" are a prime market for both small Internet start-ups and larger companies who want to refresh their brand image to appeal to a younger, net-savvy audience. KUNSTSTOFF produces small, often underground, entertainment events that attract a younger, club-going audience – similar to those found at raves, dance performances, CD-release parties, art exhibitions, and independent film screenings.
Sponsorships may also help to lower staff attrition rates. Many employees at technology and Internet companies – programmers, MIS staff, digital designers and graphic artists – also happen to be talented artists and musicians. Indeed, they are the same Gen-X consumers known to attend sponsorship events. By sponsoring KUNSTSTOFF, companies earn a deeper level of respect and loyalty from employees. Sponsoring companies also gain exposure among people seeking new jobs in the industry, thus making it easier to attract new talent for hire.
Home | Sponsorship | Support Bay Area Arts
Enhance Corporate Image & Awareness | Become A Sponsor | Producer